What’s Trending in Promotional Hats
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What’s Trending in Promotional Hats

The promotional hats market is thriving. Hats are a powerhouse in the promotional industry. Promotional hats and headwear are the perfect promotional solution, being both affordable and highly sought after. Wearing branded hats is very popular amongst consumers, because it gives wearers the chance to make a statement with their cap selection. A promo hat can make thousands of impressions over its lifetime. While branded writing instruments and drinkware are very popular promo tools, they are confined to the indoors of an office or home, where the impressions are to the same people over and over again. Headwear can be worn outdoors, where you can expose the brand to different audiences throughout the lifetime of the hat. Hats can be worn on consecutive days, but T-Shirts, not as much.

Make a statement with the right cap selection. Mesh-back caps are currently trending in the market, as well as flat-bill and snap-tab closures. Snap-backs are popular one-size-fits-all style. Treated fabrics with moisture repelling properties are growing increasingly popular due to the increasing popularity of the athleisure trend. Textured fabric is also gaining some interest. Basic colours will always be the most popular choice, but bright contrast colour accents is growing in popularity. The most popular branding choice is embroidery. It’s affordable and has a quick turnaround time. Hand-sewn and heat-sealed patches is a big trend, as well as the placement of logos on the sides and back of caps, in colours that pop or complement the hat style and colour. It’s always wise to buy a better quality cap that fits well. If the cap isn’t comfortable and good looking, people won’t wear it, rendering it useless.

Caps are, and will always be, a highly sought-after promotional item. The visual effect that caps create, is surely undeniable when it comes to your company logo being displayed.

Contact us for your promotional headwear needs. View our cap collection at: https://www.bassonworkwear.co.za/products/head-wear/

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